About Interactive Marketing
Hi ! Welcome to The-Interactive-Marketer ! Traditionally Marketing was predominantly limited to "demand generation". Over the years, we have seen that the scope has widened and now, there is a larger belief in the term Marketing.
This belief lies in one single word - Interaction ! Yes, Marketing has grown many fold and is now more interactive than ever before.
Lately, brands across the globe have started adopting this new phenomenon via the Digital medium aka Mobile and Web. On an opportunistic note this is a huge leap from just simple one way communication to multi-level, multi-mode, multi-personal communication. Thats great power to the brands !
Allow me to use a famous quote - with great power comes great responsibility.
Yes, in such a complex scenario , its easy for a brand to over communicate. The thoughts here try to present a neutral view on how certain categories are in the light of growth and enjoy the absence of policy framework.
Aim is to bring a fresh angle to the interactive marketing of Brands to Consumers !
Hence, my Career belief is :
About Me
I have been a part of the Sales & Marketing ecosystem and have been associated with the innovators in the multiple domains like Information Technology, Online Retail, Healthcare and Personal Computing.
For a decade and counting, I have been closer to the consumer via the Interactive Marketing and eCommerce link.
Hope this blog gives you interesting insights from the big vast world of Interactive Marketing!
Please feel free to comment on my views for Interactive Marketing.
If you wish to connect with me :
Thanks
Jigesh Shah
DISCLAIMER : Part of a globally respected Technology Consulting & Outsourcing organisation. The views expressed on this blog are his personal opinion and in no way reflect the views of his employer.
Hi ! Welcome to The-Interactive-Marketer ! Traditionally Marketing was predominantly limited to "demand generation". Over the years, we have seen that the scope has widened and now, there is a larger belief in the term Marketing.
This belief lies in one single word - Interaction ! Yes, Marketing has grown many fold and is now more interactive than ever before.
Lately, brands across the globe have started adopting this new phenomenon via the Digital medium aka Mobile and Web. On an opportunistic note this is a huge leap from just simple one way communication to multi-level, multi-mode, multi-personal communication. Thats great power to the brands !
Allow me to use a famous quote - with great power comes great responsibility.
Yes, in such a complex scenario , its easy for a brand to over communicate. The thoughts here try to present a neutral view on how certain categories are in the light of growth and enjoy the absence of policy framework.
Aim is to bring a fresh angle to the interactive marketing of Brands to Consumers !
Hence, my Career belief is :
- Focus on Interactive communication, effectively use different mediums like Digital to engage with empowered consumers
- Be relevant and answer the ‘what’s in it for me?’ question for target audience
- Simplistically bridge the consumer and the promise of the brand to build trust & liking
About Me
I have been a part of the Sales & Marketing ecosystem and have been associated with the innovators in the multiple domains like Information Technology, Online Retail, Healthcare and Personal Computing.
For a decade and counting, I have been closer to the consumer via the Interactive Marketing and eCommerce link.
I have had the opportunity to work on Digital for
organisations with different business models and industries.
These span from
pure play ecommerce, healthcare, IT services and today I am a part of an IT
enabled services organization with a global focus.
Over the years, I
have learned and developed a framework that is apt for almost all industry
types and objectives. I have put the framework at test and below are some of my
key projects, which have brought results, using this framework.
Framework :
|
Opportunity/
Objective
|
Presence
|
Outreach
|
Nurture
|
|
Website and associated properties
|
Mediums/Channels like Search, Social, Watering holes, Email
|
Email and Re-marketing based
|
Hope this blog gives you interesting insights from the big vast world of Interactive Marketing!
Please feel free to comment on my views for Interactive Marketing.
If you wish to connect with me :
Thanks
Jigesh Shah
DISCLAIMER : Part of a globally respected Technology Consulting & Outsourcing organisation. The views expressed on this blog are his personal opinion and in no way reflect the views of his employer.
