In continuation from here
The Indian Healthcare Industry :
According to a report by Frost & Sullivan , the Indian Healthcare Industry has grown @ 20% CAGR in the past few years. The major contributors to this growth have been Pharma Generic & OTC drugs alongwith growing demand for Devices.
Overall, the government policy has been favourable to a good extend for areas like Research and Contract Manufacturing in India.
It is surely one industry which is well poised for growth in the years to come with the growing awareness of the Indian masses towards Healthcare.
The Indian Internet scene :
The Internet has well penetrated the Urban areas with Rural areas soon to achieve a respectable rate with Broadband Wireless access round the corner.
Healthcare on the Internet :
Usage of Internet for Health consciousness is growing at a steady rate. The Search Engines now bring the 2nd 'professional' opinion in many complicated cases as well as day-to-day ailments.
There has also been a steady increase in introduction of new websites under the Healthcare category since last couple of years. These mainly address patient needs for self or loved-ones use.
These websites have also garnered a good chunk of visitors by innovative online campaigns coupled with aggressive offline marketing activities such as Roadshows, Employee contact programs, etc.
Ofcourse, evolution of the Indian web user from being an Information seeker to creator of Commerce is a long journey which needs to be addressed by different stakeholders in the value chain.
Healthcare & Internet in coming years :
The combination of Healthcare & Web is definitely poised to grow in relevance as it is by far becoming an acceptable medium for knowledge sharing from Brands to their prospective information seeking online Consumers.
Moreover, it has now a well accepted fact that Web is a good listening platform for Brands who would always want to know more about their consumers to serve them better !
To summarize, two distinct challenges :
a. Graduate the Indian web user to create Commerce
b. Leverage the power of Internet to bring in the rural section to actively participate & be a part of Indian Healthcare value chain.
The Indian Healthcare Industry :
According to a report by Frost & Sullivan , the Indian Healthcare Industry has grown @ 20% CAGR in the past few years. The major contributors to this growth have been Pharma Generic & OTC drugs alongwith growing demand for Devices.
Overall, the government policy has been favourable to a good extend for areas like Research and Contract Manufacturing in India.
It is surely one industry which is well poised for growth in the years to come with the growing awareness of the Indian masses towards Healthcare.
The Indian Internet scene :
The Internet has well penetrated the Urban areas with Rural areas soon to achieve a respectable rate with Broadband Wireless access round the corner.
Healthcare on the Internet :
Usage of Internet for Health consciousness is growing at a steady rate. The Search Engines now bring the 2nd 'professional' opinion in many complicated cases as well as day-to-day ailments.
There has also been a steady increase in introduction of new websites under the Healthcare category since last couple of years. These mainly address patient needs for self or loved-ones use.
These websites have also garnered a good chunk of visitors by innovative online campaigns coupled with aggressive offline marketing activities such as Roadshows, Employee contact programs, etc.
Ofcourse, evolution of the Indian web user from being an Information seeker to creator of Commerce is a long journey which needs to be addressed by different stakeholders in the value chain.
Healthcare & Internet in coming years :
The combination of Healthcare & Web is definitely poised to grow in relevance as it is by far becoming an acceptable medium for knowledge sharing from Brands to their prospective information seeking online Consumers.
Moreover, it has now a well accepted fact that Web is a good listening platform for Brands who would always want to know more about their consumers to serve them better !
To summarize, two distinct challenges :
a. Graduate the Indian web user to create Commerce
b. Leverage the power of Internet to bring in the rural section to actively participate & be a part of Indian Healthcare value chain.
