India is poised to grow Digitally with the advent of 3G around the corner. We have recently seen launches of umteen no. of smartphones from manufacturers unheard of like Huawei !
Even the imported but branded chinese handset manufacturers have entered the competition. So things are heating up.
But, the question is what is the Indian consumer going to do with 3G & a smartphone. A recent study showed that Social Networking is a high sticky area as well as Email and Search are still dominant. Apart from these 3 there are no such big invaders in the list. Nor does the situation seem to improve in the very near future.
Then, is it that Apps shall replace websites ? Apps available for iPhone, Android, Symbian are now a mass-market product like FMCG marketed to users in sachets ! There are Apps for everything one can think of on Earth, Mars and even Jupiter.
It is going to be a discovery of Indian 3G in the year 2011.
Even the imported but branded chinese handset manufacturers have entered the competition. So things are heating up.
But, the question is what is the Indian consumer going to do with 3G & a smartphone. A recent study showed that Social Networking is a high sticky area as well as Email and Search are still dominant. Apart from these 3 there are no such big invaders in the list. Nor does the situation seem to improve in the very near future.
Then, is it that Apps shall replace websites ? Apps available for iPhone, Android, Symbian are now a mass-market product like FMCG marketed to users in sachets ! There are Apps for everything one can think of on Earth, Mars and even Jupiter.
It is going to be a discovery of Indian 3G in the year 2011.
